Daniel Howard, professor of marketing, retires at the end of the spring 2021 after 36 years at the University. Howard came to SMU as an assistant professor of marketing at the Cox School of Business in 1985. He received his Ph.D. in business administration from Ohio State University in 1986. Howard became an associate professor of marketing at Cox in 1991 and a professor of marketing in 1999. Throughout his academic career, he authored and co-authored 42 articles published in a variety of academic journals. He co-edited the book Social Influence and Consumer Behavior in 2013 and edited The Psychology of Consumer and Social Influence: Theory and Research in 2016. He served as associate editor of the journal Social Influence from 2008-2021. Howard has received numerous research awards, including the Cox Research Excellence Award. He also received the Outstanding MBA and BBA teaching awards at Cox. He served as chair of the marketing department at Cox from 1993-2008. Howard traveled to Lugano, Switzerland, in 2016 to serve as a visiting professor at Franklin University Switzerland and to Dublin, Ireland, in 2017, where he worked as a visiting professor at Trinity College Dublin. He retires as professor emeritus of marketing.